Rihanna keeps on relentlessly promoting her Anti album. The disc has just passed 1,1 million copies sold, definitely not an amazing result for a big name like Rihanna, but it still goes well beyond the initial estimates. While the album suffers of poor sales, Mrs. RiRi has returned to dominate the single charts with the great success of Work, and the average results of Needed Me and Kiss It Better.
To try to subvert the mediocre results of Anti, Rihanna has just announced the release of a new single. And luckily, the choice has fallen on my favorite Anti track, Love On The Brain. The song is a mix of elegance and innovation vocally speaking, a great test for Rihanna who is more used to exploit the power of her voice. The song, entirely produced by Fred Ball, kinda reminds me of the 70s Prince-style ballads. Love On The Brain, is about a different kind of love, a love that does not play on the physical side of the relationship, but on the mental one, a love that you can’t remove from your thoughts. Whoever has been in love, a least once, can deeply understand RiRi‘s lyrics.
Despite the rhythm is quite uniform, Rihanna offers such a wide range of vocal changes from the very beginning up to the end of the track. And just like the love the song is about, it binds on your ears and you can’t help but listen to it once again. Enjoy the wonderful Love On The Brain.
Powerful. That’s what I will tell if somebody would ask me what I think of Rihanna. I think she is one of the most authentic music personalities on the scene. Plus when she gives her word, she always keeps it. And that’s what happened after the release of the highly anticipated ANTI album. RiRi said the surprises were not finished yet. And she was right,
After working with Calvin Harris in This Is What You Came For and Nothing’s Promised with Mike Will Made-It, now it’s the turn for the release of her original track Sledgehammer which will be used as the main theme for the new Star Trek Beyond movie.
The track, written by Sia, is simply epic. It is about empowerment, the one that we get after a bad break up. In the lyrics Rihanna feels greater than ever singing I hit a wall, I never felt so low, so low / Like a waterfall, my tears dropped to the floor (the floor…) / They left a swimming pool of salted crimes, crimes / (Ohh) what could I do to change your mind? / Nothing!…I hit a wall, I thought that I would hurt myself… But I hit a wall, I hit ’em all, watch the fall …/ You’re just another brick and I’m a sledgehammer…
Sledgehammer is a monumental downtempo with fantastic traits, perfect for a soundtrack. The style of Sia is crystal clear and even though Rihanna does not seem to add big differences to the vocal setting of the Australian songwriter, she manages to pack a majestic track. Simply love it. Enjoy Rihanna hitting wall like a Sledgehammer!
Sidney Selby III, a.k.a. Desiigner, launched a real bomb, that is exploding in all the international music charts, especially in U.S.A. His latest single Panda was able, in fact, to reach the top of the Billboard Hot 100 dethroning queen Rihanna after 9 weeks at the top with Work.
However, especially in this time of the year, the musical competition is so ruthless that is important not to waste a minute, but to engage hard with the promotion. That’s what Desiigner did with his urban powerful uptempo track by releasing its video clip first on Tidal and then on his Vevo channel.
The clip, produced by Kanye West, contains also several scenes in which Mr. Kardashian appears, for example the one in which he drives an expensive sport car next to Desiigner. Nothing innovative by the way: Panda is a common video about the same old story made of sex, drugs and delinquency in the suburbs of another American city. Even though the video doesn’t sparkle itself, I definitely love this strong Panda track and I bet you guys will love it as well.
Enjoy the powerful Panda and the incredible talent of Desiigner!