The beginning of 2016 will be surely remembered as the Dangerous Woman era for Ariana Grande. However, despite the big anticipation, our Ari seems to struggle a bit since the sales of the singles she has released so far aren’t exactly matching the initial expectations. In fact, while the album decently sold 1,5mio copies so far, her second single Into You, (one of the best tracks on the disc) is hobbling a bit.
To prevent that the flop of the singles could drag down the whole album, Ariana seems to have already decided what will be her third official single. And the choice fell on Side To Side, a pop mid tempo with cool reggae influences. Plus our Ari decided to play her trump card by joining forces with her friend Nicki Minaj to boost her performance.
Even though Dangerous Woman truly contains so many tracks that would greatly work as singles, I have to admit Side To Side is maybe the most original and fresh of the album, and i.m.o. it could easily become a huge summer hit, especially in the US, where this reggae vein is very fashionable lately. There’s still no video for Side To Side, but I am sure it will be released very soon. Why? Ariana sent a tweet to Nicki implying that soon they will meet, maybe to shoot the video together!
While we wait for the official video, enjoy the hot Side To Side!