Summer is at the door and, just like clockworks, latin popstars come out of their winter sleep to flood the international music panorama with their so damn predictable freshness. This time is the turn of 26 y.o. Prince Royce who teams up with Miss and Mr Worldwide, best known as Jennifer “From the block” Lopez and Pitbull.
The song is Back It Up and, to be very honest, is the perfect well packaged, so boring and so early 2000s track! I mean it’s catchy, danceable, with the same racy of always lyrics and everything, but to me it really tastes of nothing. Seriously, I appreciate artists who openly admit they sing for money and not for glory, but please a little bit of self respect doesn’t hurt at all, even in tracks like these.
If the dethroned Prince Royce wanted to bring into the scene something different than the classic bachata who made him a huge star in Latin America, he took quite a slip.Pitbull is the anti-originality right now…he really is everywhere!
So if you need a very simple and fresh 3 mins song to shake your butt with, then Back It Up does for you. Enjoy the video (really worth it. Thanks Jenny!).