There’s no doubt that Adele is the incarnation of musical perfection: she knows how to sing, she knows how to please her fans and, unfortunately most important, she knows how to sell. Despite the 25 album sales are consistently lower if compared to her masterpiece studio album 21, for sure the former will be confirmed as the most sold EP of 2016. In order to keep sales at a good level, Adele‘s label, XL Records, has decided to launch a third single. After the exponential success of Hello and the undertone When We Were Young, now it’s the turn of Send My Love (To Your New Lover).
As many other music bloggers wrote, the influence of Taylor Swift‘s Red is easily perceptible in the track. And I have to agree with them. But anyway, the result is a great song. For the first time after quite a bit we hear a totally different Adele. The country-pop style perfectly suits to the Hello singer, who can actually sing also a phone book. The result is a very addictive and dynamic mid tempo song that has everything it takes to be loved by the radios: a danceable and mind wrecking chorus, ironic and easy lyrics and a stunning rhythm.
Send My Love is a perfect springtime song. Fresh new air, new loves and lovers (bye bye to all the exs out there) and everything it takes to live a great summer. Plus the flowery Adele dancing in the music video is nothing but pure joy.
Enjoy the brand new Adele in Send My Love (To Your New Lover)!